Developments
Kent Gush Properties creates a seamless turnkey solution for each developer by formulating a bespoke strategy for their unique development that integrates the marketing, sales and administration process.
The Kent Gush development team with more than 55 combined years of experience in off plan residential development sales, will lead the initiative and engage with the developers from the outset.
Our hands-on approach and knowledge in this sector ensures that Kent Gush Properties is a valuable member of the collective development team.
Developments
Our strategic approach coupled with years of expertise, allows us to competently guide developers through the critical phases from project inception through to completion.
Procurement
- Site Selection
- Footprint Optimization
- Market Values
- Project Funding Requirements
Product Development
- Product Offering Analysis
- Product Development
- Competitive Product Analysis
- Pricing Strategy
Professional Team Relations
- Introduction & Collaboration of:
- - Architects & Builders
- - Contractractors
- - Quantity Surveyors
- - Project Managers
- - Marketing Strategists
- - Landscape Architects
Prior to the launch of any project a full market analysis is done and this based on a number of factors.
- These include but are not limited to:
- Price paid for the acquisition of the land (bulk square meter rate)
- General rates per square meter of the product on offer
- Historical trends of similar properties sold in the area in the last 12-18 months
- In consultation with the developer we consider the following:
- What product would work best in the respective area
- What zoning has been applied for and granted
- Aesthetic and architectural planning of what the market will accept
In consultation with the collective development team we are able to then create a product that the market is ready to accept, at the correct price points, benchmarked against similar products but offering better value.
Marketing
Kent Gush Properties works hand in hand with the development team to provide a seamless solution to project positioning, brand awareness and marketing.
The company makes use of a marketing manager to ensure that all communication and marketing materials are prepared timeously and readily available to assist in the sales process detailed below.
The marketing manager works in collaboration with the developer’s team of marketing professionals, or the preferred marketing agency as appointed by Kent Gush Properties.
Strategic Planning
- Market Research
- Trend Analysis
- Marketing Plan Development
- Financial Planning & Budgets
- Integration with Sales Strategy
Creative Execution
- Brand Identity
- Digital Media
- Print Media
- Outdoor Media
- Public Relations
- Event Management
- Sales Support
Management
- Brand Activation
- Product Launch
- Media Rollout
- Campaign Analysis
- Financial Management
- Supplier Management
- Reporting
Sales
Sales are undertaken by a team of accredited sales agents that have completed or are currently completing the prescribed course in professional development for real estate professionals as proposed by the Estate Agents Affairs Board of Southern Africa.
People
- Recruitment of Professionals
- Training & Development
- Sales Force Management
- Incentives & Motivation
Promotion
- Show Unit
- Pre-launch Database
- Direct Sales
- Channel Sales
Process
- Sales Strategy
- Sales Forecasts & Budgets
- CRM Management
- Meetings & Reporting
Mortgage Origination
Kent Gush Properties have formed a strategic alliance with Bond Gallery and are able to offer clients the option of ensuring the best success and rates for their new mortgage bond. It also ensures that the entire administrative process is handled from start to finish within Kent Gush Properties.
Administration
Amanda Langenhoven and her team are responsible for ensuring that the sales process is followed through to transfer once the customer has signed and completed the relevant documentation. She provides weekly feedback and actions to the developers of the current status of all new sales and deals in progress.
Salesforce Integration
- Preparation of Sales Pack:
- OTP, Contract, Deposit Forms, Floor Plans and Renderings
- Consolidation of Daily Sales Activity:
- New Sales. S.I.P., Completed Sales, Cancellations
- File Preparation & FICA Compliance
Developer Liaison
- Developer Reporting & Updates
- Contract Submissions for Signature
Bank & Attorney Liaison
- Bond Status Checks
- Attorney & Client Liaison
- Processing Sales to Registration
Get In Touch
